Get snap happy
Before you submit your application form you need to make sure you have photos of your products that will knock the socks off the NOTHS judging panel. You can upload the pictures to your website or, if you don’t have a website, to a dedicated Flickr page. It’s important to get the pics right; we have more helpful hints on photography below to reiterate just how important this is in the website’s decision-making process.
Submit your application form
The next thing you need to do is head to the Notonthehighstreet website and fill in the seller application form. Remember to complete each section as fully, meticulously and descriptively as you can. If you have a website, make sure it’s looking as pretty as possible as the ‘judges’ will more than likely check it out before they do anything else. NOTHS is always on the lookout for products that are unique, high quality and innovative so make sure your whole site reflects this. Your personal history will also go down well in the ‘Tell us more about your business’ section. Check out some of the existing stores and sellers on Not on the High Street to get a feel for the type of products that are most popular and how these sellers tell their stories.
Get your shop in order
Once you have been approved to become a Not on the High Street Partner you must agree to their terms and conditions. NOTHS must be able to make your product live within three months of you paying your one-off £199 joining fee or you risk being booted off, so don’t mess about. Remember, on each sale, Notonthehighstreet will take 25% commission before paying you, so factor this into your on-going costs and get up-selling!
Pimp your page
Once you’ve got your stock ready to fly off the shelves, it’s time to pimp your NOTHS homepage, starting with your Storefront. This is where you can not only sell your products, but also develop your brand. NotontheHighStreet is keen to bring to life real, personal stories about their Partners to enhance their customers’ shopping experience.
There are five more areas you can fill in detailing all of your products and prices, and it’s a good idea to ask your customers for feedback to add to the Customer Comments section. The more comments you have, the more trustworthy you will seem. Also ask customers to share your page on social media to get people talking about you and your products.
Unique, innovative, unusual products will attract the attention of NOTHS shoppers. Also if your product can be personalised, that’s a big plus. People browsing the site love the bespoke feel for their wedding or to give as gifts, so if you can personalise, do.
2 million visitors per month and growing; support and advice from the Notonthehighstreet team; a strong brand reputation and lots of advertising. It’s not guaranteed success, but it’s a great platform to start from and can be very lucrative if you get it right.
You have to pay Not on the High Street 25% commission on each sale, which is quite high compared to some other online marketplaces, so selling the products you know have a high profit margin on here will work best. Also, you can’t advertise your other online stores on the site.
Yes, many sellers on NOTHS sell internationally. My Parcel Delivery has a dedicated international delivery comparison service offering fast international delivery options to delight your customers from San Diego to Seoul.
Once you are a Partner you will be given access to a bank of support materials to advise you on product development and pricing (the latter is solely your responsibility). You could also be given some ‘new starter’ publicity on the company’s homepage to help get your products selling.
It’s your responsibility to deal with your own VAT (if you are VAT registered) and pay your own income tax.