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Notonthehighstreet (NOTHS) is a hub for creative producers to showcase their flair and sell their products, with the site listing, marketing and hosting the checkout for over 5,000 individual sellers. Notonthehighstreet has, since it was started back in 2006, developed a strong reputation for well-sourced, innovative products that are difficult to find on (yes you guessed it) the high street. From unusual picture frames and jewellery, to artisanal gins and boho clothing, Notonthehighstreet is now a trusted source for uniqueness. With 39 million unique visitors annually, users of Not on the High Street have come to expect quality, enhancing the site’s desire to bring ‘extraordinary, surprising products’ to their customers. And in return, sellers gain huge exposure as part of this well-oiled crafty behemoth. So if you think you’ve got what it takes, read on and find out how to become a Notonthehighsteet seller.
Before you submit your application form you need to make sure you have photos of your products that will knock the socks off the NOTHS judging panel. You can upload the pictures to your website or, if you don’t have a website, to a dedicated Flickr page. It’s important to get the pics right; we have more helpful hints on photography below to reiterate just how important this is in the website’s decision-making process.
The next thing you need to do is head to the Notonthehighstreet website and fill in the seller application form. Remember to complete each section as fully, meticulously and descriptively as you can. If you have a website, make sure it’s looking as pretty as possible as the ‘judges’ will more than likely check it out before they do anything else. NOTHS is always on the lookout for products that are unique, high quality and innovative so make sure your whole site reflects this. Your personal history will also go down well in the ‘Tell us more about your business’ section. Check out some of the existing stores and sellers on Not on the High Street to get a feel for the type of products that are most popular and how these sellers tell their stories.
Once you have been approved to become a Not on the High Street Partner you must agree to their terms and conditions. NOTHS must be able to make your product live within three months of you paying your one-off £199 joining fee or you risk being booted off, so don’t mess about. Remember, on each sale, Notonthehighstreet will take 25% commission before paying you, so factor this into your on-going costs and get up-selling!
Once you’ve got your stock ready to fly off the shelves, it’s time to pimp your NOTHS homepage, starting with your Storefront. This is where you can not only sell your products, but also develop your brand. NotontheHighStreet is keen to bring to life real, personal stories about their Partners to enhance their customers’ shopping experience. There are five more areas you can fill in detailing all of your products and prices, and it’s a good idea to ask your customers for feedback to add to the Customer Comments section. The more comments you have, the more trustworthy you will seem. Also ask customers to share your page on social media to get people talking about you and your products.