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Folksy

Selling on Folksy

Folksy was launched in 2008 as a marketplace for UK designers, makers and craftspeople to showcase their work. It has since grown to become one of the most popular websites in the UK for handmade gifts and craft supplies with around 250,000 buyers visiting every month.

This is a community that promotes British handmade goods, providing an engaged audience for designers, makers and crafters to reach and sell to. It is also a more affordable alternative to costly galleries and boutique shops.

If you want to sell your hand crafted items on a community-led, personalised and secure platform, read our guide to selling on Folksy and get started today!

HOW TO SELL ON FOLKSY?

Here's four easy steps to using Folksy to sell your craft and handmade items:

Step 1

This is a community dedicated to the work of British designers and makers.

Step 2

There are no start-up or administration fees, and the platform only accepts payment by secure PayPal transfer.

Step 3

You can create a personalised shop page to promote your items including your very own Folksy shop website address.

Step 4

There is no limit to how many items you can list - just make sure you don’t include any vintage items as these are not permitted.

Selling on folksy basics

What can I sell on Folksy?

Folksy is a place to sell your handmade gifts and craft supplies, with no vintage items allowed. Of course, defining ‘handmade’ can be difficult which is why Folksy have outlined criteria for sellers to follow. At least one of the below criteria must be met to sell on Folksy:

  1. Unwanted items - Your old DVDs and paperback books can easily find a second home.
  2. Tech and gadgets - If you have gaming consoles, spare televisions or speakers, these are always a good choice.
  3. The item has been handmade by you through a craft practice such as sewing, knitting or woodturning. It must also be a pattern you have created or one that you have approval to use.
  4. The item has an original design; even prints of illustrations or decals of original artwork are allowed, but these must be your unique design and not a copy of someone else's.
Choosing between the Folksy Basic or Plus account

This depends on how much you will be selling. Both accounts include 6% + VAT sales commission, but there are differences worth bearing in mind. If you’re unsure, consider starting on a Basic account and moving to a Plus account at a later date.

The Basic account works on a pay as you go basis, charging £0.15 + VAT per item listed. A Basic account is most suitable for sellers who have a low amount of stock or will only be selling items seasonally and not on a regular basis.

The Plus account costs £45 per year (including VAT) with no listing fees, so you can list as many items as you like. It’s ideal for sellers who have items to sell frequently or stock a large number of craft items.

Getting your Folksy shop noticed

Folksy lets you create a personalised shop page to promote your craft and handmade items with your very own shop URL. But you have to put in time and effort to get your shop noticed.

Using good quality images of your items, writing detailed and emotive product descriptions (tell the story behind your products!), and immersing yourself in the online craft community are great ways to get noticed.

Selling tips icon

TIPS AND ADVICE FOR SELLING ON FOLKSY

Test how well your items perform at craft fairs

Before you set up your shop, it might be worth attending some craft fairs appropriate for what you’re selling to see how your items perform.

These are also great places to start building relationships with other sellers and potential customers - if you’re already set up on Folksy and attending a craft fair, remember to take flyers or business cards that have a link to your shop.

Take good quality images of your items

Sharp, well-lit and clear photos work well to increase buyer confidence in the items you are selling. Be sure that the product is in focus, the background doesn’t distract from the item and the image fills the whole thumbnail.

For smaller items, make sure you use the macro setting on your camera to get close to the item and show its true beauty.

Sell your craft at the right price

It can be difficult to judge how much to sell your handmade gifts and crafts for when first starting out. Under-pricing may give the wrong impression, whereas over-pricing may mean you end up making just a few sales.

You need to make sure your pricing allows you to earn a profit, which means you need to factor in all of your expenses, most importantly your time, but also the cost of materials and packaging, etc.

A good way to get started is by asking your friends and family to review your products and prices, to help get it right when you do start selling on Folksy.

Set up a PayPal account

You’ll need to set up a PayPal account to manage all payments from your customers and pay Folksy your fees. Specifically, you’ll need a Premier or Business account as this will enable you to receive payment. Folksy have created a handy guide on setting up a PayPal account to make sure you get this right.

Talk to other sellers

One of the best ways to learn about the industry and selling handmade items online is by talking to other sellers. They’ve been there and done it, and they will have invaluable experience to share with you. A good place to start is the Folksy Forums where you’ll find lots of tips and advice.

Include the right keywords in your product descriptions and titles

If someone is searching for a specific item on Google, they will have a chance of finding your Folksy shop on the results pages if you include the appropriate keywords in your product titles.

Whilst it might be a nice idea to give your products unusual names, think about the words people will use when searching for items like yours online. Using the right keywords can make a big difference to getting your products and your Folksy shop noticed.

Confirming an order and posting your items

You should post the item within 3 days of receiving an order, unless otherwise stated on your on the item listing. One posted, you should change the shipping status to “Shipped” so your buyer knows to expect their purchase.

Parcel delivery costs can add up, and you want to make sure that you’re offering your customers a choice of options. To get an idea on postage costs for different items, you can easily compare courier delivery costs with My Parcel Delivery and find a service that’s convenient for you.

Delivering your item

An exchange in person can be done if you are selling locally, but if you are selling to people around the UK or even abroad, you need to think about how you'll get the item to them and tell them any additional postage costs. You can easily compare different courier delivery quotes from My Parcel Delivery - all you have to do is measure up and weigh your parcel and you'll be able to get delivery prices in just a few clicks.