Selling on Facebook

Facebook, originally known as “The Facebook” when it was launched back in February 2004 by Mark Zuckerberg, has grown to become one of the world’s largest social networks. In the UK alone, there are more than 33 million Facebook users and it remains the social networking website and app of choice for many people.

The company continues to expand its products and services, and the arrival of buying and selling groups has provided an easy way for people to sell items online.

If you’re looking to sell through Facebook and want to make sure you get the best price and stay safe, read our guide and get started today!

how to sell on facebook

Here's a summary of the four key steps to selling something on Facebook.

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Selling on facebook basics

What can I sell on Facebook?

You can sell almost anything on Facebook, from niche products, to secondhand items, clothes, cars and more. These are some of the most popular things people sell:

  • Unwanted items - Your old DVDs and paperback books can easily find a second home.
  • Tech and gadgets - If you have gaming consoles, spare televisions or speakers, these are always a good choice.
  • Children’s stuff - Your child might be too big for that old cot bed, but there are many parents-to-be waiting to grab a bargain.
  • Bulky items - Bigger furniture items like sofas and cabinets can be sold through local Facebook selling groups so that you can find a buyer who will collect.
How to find Facebook selling groups

Simply search for your postcode or area in the main Facebook search box and include words such as ‘selling’ or ‘sale’. It’s worth joining as many groups as you can find, but take the time to see what goods are being sold in each to make sure it’s the right place for your items.

There are also specialist national selling groups which cover everything from musical instruments to cars. Simply search for an interest related to the items you are selling, including words such as ‘selling’ or sale’, and see what groups are out there.

One you’ve decided on a group, click ‘Join Group’ and wait for your request to be approved. There are other groups which allow selling too, such as parent groups or ones themed around particular interests. A little investigation is vital, and make sure you follow each group’s rules.

How to post a selling ad on Facebook

Posting your selling ad on Facebook is just as easy as posting a picture of you and your friends. Simply post directly on the group’s page with information about the item, including price, category and a photo. Relevant details such as size, dimensions, any damage and delivery or collection options are also worth including. If you’re selling an item on more than one group, unless the rules of a group explicitly ban this, mention this in your post.

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Have a good look through the ads before making an offer

Gumtree’s search box makes it easy to find exactly what you’re looking for – you just type in the item, location you want to find it in and the distance you’d be willing to travel.

The search results are listed by the newest ads first, so we recommend having a good  look through the ads and not just the ones at the top of the list. After all, it’s easy to spot  what you’re looking for at the top of the list and hit “message” straight away, but then  youcould scroll down and see something similar for a tenner cheaper! Take your time  eager beavers.

Choose a local selling group

These are a good choice if you want to deal in person and sell bulky items such as a sofa - however selling groups related to specific interests dealing on a national level can provide a bigger audience for your items which is great for items which you can easily post.

Get your pricing right

Take the time to see how much money similar items have sold for. Not just on Facebook; searching on eBay for ‘completed items’ can give a good indication of whether or not buyers were responsive to a particular price. Also be open to negotiating on price with potential buyers.

Upload good quality pictures of your items

People want to see quality pictures of what you’re selling, whether that’s a DVD, an old couch that’s seen better days or a wedding dress that could make someone’s dreams come true. Don't forget to rotate your photos on Facebook if you're adding them from your phone.

Be friendly and follow etiquette

Groups will typically have rules on how buyers and sellers are expected to behave. These will vary so take the time to review them, and make sure you follow them. When selling an item, the first user to comment is usually first in line to get the item. There may be more than one person interested in the item you are selling, and if this is the case, be friendly and inform them they’re next in line.

View the buyer's profile before completing the sale

It’s always best to be safe when selling through Facebook. Do not be afraid to dig a little deeper into a potential buyer by reviewing their profile page. You never know, you may even have friends in common. Within the selling group where you have posted your item, you can also search for their name and review their past dealings.

If you have a bad feeling about a buyer, there is nothing wrong with backing out of a deal. The best way to proceed is by telling a fib and saying that someone got to it before them by posting you a private message. It might break the rules of the group, but your safety is more important.

Choose a payment method to suit you

If you are selling locally and plan on exchanging your item in person, payment in cash is the easiest option. If you are selling to people across the UK payment can be made by bank transfer, cheque or PayPal. But always be careful and ensure any transaction details you receive are authentic.

Delivering your item

An exchange in person can be done if you are selling locally, but if you are selling to people around the UK or even abroad, you need to think about how you'll get the item to them and tell them any additional postage costs. You can easily compare different courier delivery quotes from My Parcel Delivery - all you have to do is measure up and weigh your parcel and you'll be able to get delivery prices in just a few clicks.