Think of a name
You need to give your Etsy shop a name, but that doesn’t mean you need to obsess over it! That said, try to pick something that feels right to you and represents the items you have for sale. Don’t worry; if you change your mind after setting up shop, Etsy give you one chance to rename your shop.
Choose a banner
Some successful sellers have gone months without having a banner for their Etsy store, but if you're just starting out, then including one can help your store connect with buyers and build a recognisable brand. Don’t worry if you don’t know how to design a banner, there's lots of help available online! Here's a link to 100 free Etsy banners to get you started!
Decide on pricing
Deciding on the right price for your handmade, vintage and craft goods can be tricky. You need to consider how much it costs you to make your items, including materials, the time spent and other equipment you may need. Check out the pricing of your competitors, and ask friends and family for their opinions.
List your items
The final step is to add items to your store. Whether you only have a few items to sell, or a full range of items you've made or designed, make sure you add pictures that bring out the true quality of your products. You’ll also need to include a title for your item, a description and tags.
You can only sell handmade, vintage or craft supplies on Etsy. Handmade items must be made by the seller, or designed by you (even if they are created with the help of an outside manufacturer). Check out Etsy’s handmade policy for more information.
Vintage items must be at least 20 years old, and craft supplies are defined by Etsy as materials, tools or ingredients intended for creating new handmade items.
It’s free to join Etsy and set up your shop, but there are fees when you start listing your items for sale. It costs £0.13 for each listing added to the marketplace, the transaction fee on a sale is 3.5% of the sale price, and if you choose to accept payments via Etsy’s Direct Payments system, there is a 4% + £0.20 payment processing fee for each item sold.
Sell products that you love - having a passion for what you're selling is important in making other people fall in love with your items too! Learn to take great pictures and improve your chances of getting found by adding great product titles, descriptions and tags. Also consider shipping internationally to enhance the reach of your items. And, of course, a little hard work and dedication never did any harm! Check out our interview with an Etsy seller to see her secrets for success.