Set up a PayPal account
If you don’t have a PayPal account, you will need one before selling on the ASOS Marketplace. They also require that the selling preferences in your PayPal account are updated, so that the check-box for "Initiate payments from the Pay Anyone subtab of the Send Money tab" is not checked.
Apply to become a boutique seller
Unlike a lot of other selling platforms, which anyone can sign up for, you must apply to become a boutique seller on the ASOS marketplace. Once your application has been received, you will get a response within 3 working days. To make the grade, you need to be counted as emerging design talent, an innovative independent label and boutique, or a seller of the finest vintage selections.
There is no guarantee that you will be successful. However, if ASOS do not approve your application but believe you have the potential to become a boutique seller, their Seller Support team will advise you on how to get things right.
Create your boutique
If your application is accepted, the next step is creating your boutique. This is fully editable and will enable you to build your own branded area within ASOS Marketplace. Customisable areas include the About Us profile, storefront, logo, showcase of your top items and product listings. If you get stuck at any point, there’s an Account Manager on hand to help you.
Don’t forget to link your storefront to your social media channels too, and to make the most of your free blog to engage and inspire customers!
List your items
Now it’s time to start listing your items; one of the ASOS Marketplace requirements is that each boutique must have at least 10-15 product listings at all times. Five images are permitted per product listing, and each product has to be shot on a person and in natural daylight..
Words are also important; you need to include a concise but informative title and descriptions which tell buyers what they would need to know about each item. Then all you need to do is price and post your items.
Whilst selling on the ASOS Marketplace requires a little more effort compared to selling your collections through eBay or another online platform, if you’re serious about fashion then this really is one of the best places to start. You can create an editable boutique storefront of your very own and reach out to the global audience of fashion lovers that shops on ASOS. You’ll also get a personal Account Manager to help guide your boutique to success; and editorial coverage is available through ASOS’ website, social media channels and newsletters.
You can sell vintage clothing and accessories, your own designs or label, and clothing and accessories from other brands. So you could be selling some of your own designs and/or selling old or unwanted clothes. With customers able to filter items by new, pre-owned or vintage, there’s sure to be an audience for you.
It costs £20 per month to have a boutique and you will have to pay ASOS 20% commission on each sale. Student sellers can qualify for a discount on this; NUS Extra card holders receive a 10% discount on seller rates, but you must renew your membership with NUS Extra once your card expires to continue benefiting from this offer.