We are well and truly in the build up to Christmas which means one thing - peak Christmas trading. For many companies this is the most important time of year. But how do you make sure that the customer chooses to buy from you rather than your competitors?‚ÄãOne of the easiest answers is choice. Consumers no longer just want the best price, they also want to choose whether to have their purchases delivered to home or work, on a 2 day, next day, a specifically chosen day, Saturday or even international service. These are all options available from the big retailers and it is our job to make this available to you too.What's more the faster services can offer you a precious extra few days of sales for those last minute shoppers wanting their gifts to arrive in time for Christmas. The more you can offer to your customer, the more likely they are to offer you their business.