Track Your Parcel

Trash to treasure - selling on eBay

The supermarkets aisles are filling with decorations and parties are being arranged....it's official, Christmas is fast approaching! With presents to find and turkey to stuff we all feel those purse strings tighten as we move closer to the big day. 

Before your house fills with even more nicknack's from Aunty Flo and Grandma Dora, why not make someone else's Christmas by selling your bits and bobs which have been gathering dust? Instead of throwing out the picture that no longer matches your newly decorated kitchen, pop it on eBay. The extra money will help make your Christmas extra special and give the chance of a pre-loved treasure to your bidders. 

What's more you can save on your postage too! By booking through My Parcel Delivery you can send parcels up to 249cm in length and 30kg in weight while saving up to 73% compared with Royal Mail. If you haven't already you can even link your eBay account to save time as the description, delivery address and dimensions are automatically uploaded for each of your eBay items. 

Remember, eBay items tend to sell for a higher price when you offer them for delivery rather than collection only so make yourself some extra Christmas money and help make someone else's even better by having a sort through your stuff and selling on eBay. It really is true that one person's trash is another person's treasure.

Posted by Siobhan at 08:49

Win a case of wine delivered in time for Christmas

It's competition time!

Send your Christmas gifts with My Parcel Delivery to be in with a chance to win a case of wine delivered in time for Christmas.

As life becomes busier each year, it is getting harder to see all our friends and family in the run up to Christmas. Sometimes the photo album for Uncle Ned down in Dorset or the memory box for your childhood friend on the other side of the world can stay on top of your wardrobe right into the new year. Why not take some of the panic out of Christmas this year and send your gift by courier? They can get your ever so carefully selected gifts from A to B giving you the time to enjoy the Yuletide season.


And just to make your decision even easier, send a parcel with us before midnight on 14th December 2014 and you’ll be automatically entered into a prize draw to win a case of wine delivered in time for the big day. For an extra chance to win simply share this email with your friends on FacebookTwitterGoogle+ or LinkedIn.


The case of wine is delicious with dinner, perfect for a party or can even be a gorgeous gift for friends - you can enjoy it in any way you want! 

You can find out more details about our competition right here.

Posted by Siobhan at 11:15

Social media marketing for your ecommerce business

Social media marketing is now essential for all businesses, no matter how big or small. We are able to increase communication, improve customer service, find areas for improvement and build a relationship with our customers in a way that no traditional marketing method has previously allowed.

 

The marketing executive here at My Parcel Delivery has been working hard to turn our social media profile into a resource of information, packed full of content for everyone, from one off users looking for hints and tips, to our more frequent senders who are looking to grow their business. Below she shares some of the areas she thought about when setting up the My Parcel Delivery social strategy.  

 

Social media strategy

Social media can provide increased communication, improved customer service and relationship building. But first, understand the “personas” of your customers and prospects: what kind of content will they enjoy? What tone of voice should you use? What type of information should you share?

The answer to the last question is potentially limitless: it could include service information, company updates, industry news, relevant conversations, questions, etc. And this can be conveyed through a variety of media, such as blog posts, guides, product features and case studies. Rich media – such as graphics, photos and videos – get even more attention, help messages stand out in news feeds and also achieve higher engagement levels than copy-only posts.

But how often should you publish via social media? This varies by industry but set a weekly target per social platform to reach each week. For example, post on Twitter several times a day, Facebook daily and LinkedIn once per week.

 

Where is social?

Social is where your customers and prospects engage with an online community: that could be Facebook, Twitter, LinkedIn, YouTube, Pinterest, blogs and customer review sites. Services like Trust Pilot provide a fantastic opportunity to achieve star ratings on PPC ads and gain feedback from customers.

Digital marketing and social media have levelled the playing field for start-up businesses. You don’t need a multi-million pound marketing budget to make an impression and by cultivating your reputation online through great content and social media marketing, you can begin to attract customers, engage with them and develop long-lasting relationships.

 

This brief overview could help you grow your business and take your first steps into social media marketing.

 

 

Posted by Shaun at 09:15

11th time unlucky – the latest eBay power outage

Whether you are using it as a side-line or as a fulltime business, eBay has opened up the ecommerce world for hundreds of thousands of people across the world. But what happens when our reliable friend eBay becomes a little less reliable? Unfortunately last week eBay suffered its 11th outage of the year which was (rather more unfortunately) also on their 19th Birthday.

 

What impact was felt by the eBay community? The answer is simple….lots! The family of sellers were unable to go about the business of listing, relisting and pulling off the details for shipping their goods. And perhaps even more problematic was that buyers, for approximately 4 hours, were unable to part with their hard earned money.

 

Is this normal or should we expect more? eBay seem to be having a bad year for outages but they are not alone. On the same day that eBay went down last week we also saw outages at Facebook and Tumblr all due to internal IT issues rather than any sort of malicious attack. And judging from the response on Twitter none of the brands came out unscathed!

 

What was eBay’s response? Unfortunately this was the most frustrating part as the eBay response was…limited. Rather than taking a proactive approach across their site and on social media they said very little. Chris Dawson at Tamebay.com summed it up well stating that “…the communication plan that eBay employed is neither acceptable [nor] successful. They need to talk and reassure people from the earliest moment: on Twitter, on Facebook, in public. That they didn’t is pretty reprehensible.” 

 

Will the eBay sellers affected be compensated? The eBay response to Tamebay.com was

For several hours starting on Wednesday 3 September, some users experienced issues when visiting eBay. We acted quickly when the disruption began shortly before 6pm BST, and the issue was fixed for most users within two hours. Transactional issues were completely resolved for all users by 12:16am BST Thursday 4 September.

This service interruption was the result of a technical issue that occurred during scheduled server maintenance. The personal information of our users was not compromised.

While many users were not affected, we know that any interruption for our users is frustrating. Please know that as a seller with transactions impacted by this issue, we’ll be protecting you as follows:

• You’ll receive a credit for all fees for auction-style listings (except those that sold for a Buy it now price) and any fixed price listings without a sale (except 30-day and Good ‘Til Cancelled listings) that ended between 5:46pm BST on Wednesday, 3 September and 2:20am BST on Thursday, 4 September.

• If the affected listing was a free listing, you can relist it within 7 days for free, even if you’ve used all your regularly allotted free listings.

• Any transaction defects we can identify as resulting from this issue will be automatically removed and will not impact your performance record.

The credits will be applied to your account by 16 September and will be reflected on your next invoice.

We understand that this type of service interruption has an impact on your selling activity. We’re taking steps to prevent this from happening again and we sincerely apologise for any inconvenience.

As always, thank you for selling on eBay.

 

There is no denying the frustration that these outages have on both eBay buyers and sellers but despite this the eBay marketplace is simply too powerful to ignore. We just hope that the tech team start peddling faster to keep these problems to a minimum so that you only have to worry about growing your business rather than wondering whether you storefront will be open for business that day!

Posted by Siobhan at 17:08

Search marketing for your e-commerce business

How can you launch and grow your start-up business with a maximum return on your budget?

Search marketing can be both cost-effective and impactful – if you know what you’re doing. The marketing manager here at My Parcel Delivery is happy to share some of her secrets to campaign success so that you too can help your business reach new customers.


Search strategy – Pay Per Click:

Using Google Pay Per Click (PPC) is an easy, flexible and cost-effective way of advertising.

To begin, you set your maximum “cost per click” (your “bid”) which tells Google you will pay each time someone clicks on your ad and visits your website. Your ad position is your bid x your quality score. Work out in advance your maximum advertising budget to generate a sale; this is your target cost per converted click. Once your campaign is up and running you can increase your keywords that are hitting target and reduce the rest. Budgets can be set per day: without tightly controlled budgets you may be surprised how much you can spend!

Writing relevant ad text raises the chances of getting clicked on by people who want to buy from you and a good Click Through Rate (CTR) helps your quality score, delivering cheaper clicks.


Search strategy – Search Engine Optimisation (SEO)

When first setting up in business and budgets are tight, it’s tempting to think that SEO is the answer to your advertising needs. But remember it takes time and effort and gives no guarantees. You should build your website to be “SEO-friendly “but beware of companies that promise to get you the top spot in Google search. An external agency can help you improve SEO, but make sure it doesn’t involve short term, high risk tactics that will attract a penalty from Google in the long term.

Monitor your traffic using Google Analytics: video explanations of each feature and tutorials mean you get to understand the insights quickly. It will show you which users are buying from you, which are your best regions, times of day, which computer devices being used, etc. But don’t just learn that “Birmingham is a good converting region” for you; optimise your PPC campaigns accordingly. You can up-weight and down-weight your bids according to time of day, region and device. Once you’ve learned something about your customers, think how you’re going to use that intelligence to reach more of them.


These tips are a great starting point from where you can increase your customer base greatly with a relatively modest budget.

Posted by Shaun at 15:51

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